Regardless of the post-WW II era, the modern business climate is marked by stock buybacks and shareholder payouts. Modern American companies are sitting on large reserves of cash and debt. Let's use Apple as an example. Apple has $215B in reserves. Apple has $16.8B in cash. It has $177B in long-term securities that it intends to accrue interest for at least another year. Of those reserves, $200B (93%) are located overseas, and Apple does not intend to return those funds to the U.S. and pay taxes on them. Apple has $53B in long-term debt, as well as $32B in non-current liabilities, a result of selling corporate bonds. Apple spent $8.8B in the fourth quarter on dividends and stock repurchases, and has another $47B promised to stockholders.
This pattern of increasing dividends, shareholder payouts and stock repurchases is a direct result of the "Shareholder Revolution" which states that the ultimate measure of a companies success is the extent to which it enriches its shareholders. Corporate strategy changed from the one I learned as a youth, maximizing overall value as a broad measure by investment in people, facilities, innovation and business, to one of short-term shareholder enrichment.
Higher profits in recent business cycles have not resulted in higher wages or higher levels of investment. Corporate America invests about 10% of every borrowed dollar, a rate that has remained constant before and after the Great Recession of 2008. The other 90 cents went to shareholder payouts, varying in amounts based on credit and growth conditions.
Post-WW II management models met 1970's stagflation, and corporate leaders sought changes. Takeover artists and corporate raiders convinced themselves they were ousting inept CEOs. Institutional investors convinced themselves that CEOs should be payed for performance. Analysts convinced themselves that forecasts were better judges of stock price than current performance. Overall, the incentives changed for corporate strategy.
Research at Stanford University shows that once a business undergoes an IPO their funding for innovation drops 40%. Wall Street punishes long-term strategic investment. For example, StarBucks was one of the first retailers to offer comprehensive healthcare to its employees. In 2015, it established a plan to fund employee's bachelor degrees. For both, StarBucks received pushback from investors.
Private and family owned businesses do much better at resisting the inhibition of financialization. Several years ago, all of the public car battery manufacturers were very worried about competition from Korean battery makers. The push from Wall Street was for cost cutting and outsourcing. Yet East Penn Manufacturing, a family owned battery maker founded in 1946, ignored the wisdom and continued to invest in facilities, and is now the world's largest single-site battery manufacturer.
So what's wrong with American Business? Help from Wall Street.